Last night’s Victoria’s Secret Fashion Show drove all kinds of conversations about the brand, the event, and the looks. In total, according to Amobee Brand Intelligence, there were 530,757 tweets around the show, including 294,849 tweets around either the hashtag #VSFashionShow or Victoria’s Secret.
But it was more about the celebs. Performer Selena Gomez drove 71,730 tweets. There were 42,516 tweets total around the models. But while 44 women worked last night, just three drove social chatter. In fact, 67 percent of the conversation circled around Kendall Jenner, Gigi Hadid, and Adriana Lima, who drove 10,791, 9,063, and 8,676 tweets, respectively.
Overall, sentiment for the show on social media was 24 percent positive, 68 percent neutral, and 8 percent negative. And since the show was taped, the brand actually got two days of Twitter talk. There was 80 percent more engagement around Victoria’s Secret on Nov. 11, when they taped as there was today, the morning after the show.